Steve Barnard
Steve Barnard
Chief Executive Officer
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Steve Barnard has a global vision that rivals those on Wall Street. In 1983, he saw the opportunity for avocados and made it a reality. Since then, he has pioneered the avocado industry through his forward-thinking business approach and can-do attitude. As the co-founder, President and CEO of Mission, Steve is responsible for making critical business decisions and paving the general direction of the organization. In his tenure, Barnard led the successful buyout of international partnerships, played a key role in navigating strategic shifts such as investing in Mexico, Peru and China, and was the brains behind the avocado ripening program concept. He has held numerous agribusiness board positions and in 2003, was awarded The Packer’s “Produce Marketer of the Year” and Cal Poly’s Alumnus of the Year for the School of Agriculture. Steve has served on the Boards of Sunkist and the California Avocado Commission. He is past chairman of the Produce Marketing Association and past chairman of Western Growers Association. Steve enjoys eating avocado toast for breakfast.
Bryan Giles
Bryan Giles
Chief Financial Officer
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Bryan Giles is an innate problem-solver and skilled financial planner, with over 20 years of management experience in finance, accounting and auditing. As CFO, Bryan oversees financial planning, control structure, management of risks, financial forecasting and acquisitions. Among his many achievements at Mission, Bryan contributed to the company’s most profitable year in its history and played a critical role in the acquisition of Grupo Arato. Before joining Mission, Giles worked at Tecom Industries Inc., a division of Smiths Group, in multiple capacities including Vice President of Finance & Administration and Vice President of Finance – MSS Technology Group. Prior to this, he oversaw a group of military technology companies with revenues of ~$200m at Smiths Group. Smiths Group is a diversified, multi-national manufacturer of highly engineered projects with multibillion-dollar annual revenues. Bryan launched his career at Deloitte & Touche after graduating top of his business class. He holds a CPA license in California. Giles likes to eat avocados fresh cut with “Everything but the Bagel” seasoning!
Anita Lemos
Anita Lemos
Vice President of Human Resources
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Anita Lemos is a reliable and driven human resources professional who provides executive strategy for staffing, leadership development, onboarding, culture, employee relations, compensation and benefits. As VP of HR, Lemos has directed efforts that have resulted in: a three tier leadership training program, improving employee morale, work ethic and communication; streamlined companywide talent acquisition practices; and a top-down inclusion strategy, instituting a more diverse and gender inclusive company. One of her major contributions has been spearheading the Mission Produce Foundation, which has resulted in a greater level of company consciousness. Anita loves to eat avocados for breakfast, lunch and dinner, and her favorite dishes are chicken/avocado soup and avocado and sprouts on a croissant.
Ross Wileman
Ross Wileman
Sr. Vice President of Sales and Marketing
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Garnering over 35 years’ tenure at Mission, Ross Wileman is a personable, competitive and seasoned team leader. As an accomplished industry expert, Wileman has experience managing high-performance sales and marketing teams, international business development projects, product management strategies and global industry relations. Ross is known for his poised demeanor; as a top-level executive, he understands challenges before reacting. For many years, Wileman served on both the California Avocado Commission and Avocado Inspection Commission. He enjoys all types of avocado-based dishes such as avocado toast, guacamole and plain avocado with salt and pepper.
Joanne Wu
Joanne Wu
General Counsel and Secretary
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Joanne Wu, Mission’s General Counsel and Secretary, has nearly fifteen years of experience in public company representation, securities law matters, corporate governance, complex commercial contracts, public and private equity and debt offerings, M&A, and legal department management. Throughout her career, she has held positions both in-house and in private practice. In her role as General Counsel and Secretary, Joanne is responsible for overseeing Mission’s worldwide legal affairs, including public company representation, M&A and transactions, corporate governance, securities law compliance, litigation, and other compliance matters. She also serves as the company’s Secretary and supports the Board of Directors. Prior to joining Mission, Joanne served as the Vice President, Assistant General Counsel at Public Storage. Before that, she was the Vice President, Associate General Counsel and Assistant Secretary at Dine Brands Global. She has also held a legal counsel role at Amgen and an associate position at Latham & Watkins. Joanne earned her Bachelor of Science in Business Administration from the Haas School of Business at the University of California, Berkeley, and a Juris Doctor from the University of Southern California. Joanne enjoys eating freshly cut avocados with soy sauce.